The New York Semantic Web Meetup

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Semantic Advertising

Jun 2009 4

Thu 6:30 PM

Location: This location is shown only to members

Estimated attendance: 135 people attended.
4.5015
Who organized?
Marco Neumann
Price: $10.00 per person
refund policy

Details: http://www.swnyc.org/...

Session Type: Panel-Business-Technology
Session Level: Beginner-Intermediate

Semantic Advertising is the application of semantic technologies to advertising solutions. The goal is to semantically analyze and classify online content for targeted advertising and to exploit Semantic Web technologies for inventory management and advanced matching. In this session of the New York Semantic Web Meetup we will take a look at and discuss the foundation and the future application of semantic technologies in the advertisement industry. A panel of experts will discuss with you what's involved, how you can adopt the technology early and how you can benefit from improved semantic matching in advertisement.

Panel Moderators

Mills Davis, Managing Director, Project10X
Mike Dunn, CTO & VP, Interactive Media, Hearst Corp

Panel Members

Sacha Carton, Director of the Board, ad pepper media
David Dunne, EVP/COO, Edelman Digital
Geoff Reiss, General Manager, Digital Newsweek
Evan Sandhaus, Semantic Technologist, New York Times
Amiad Solomon, Founder & CEO, Peer39
Paul Sundue, Director of Online Production, DDB

Organizer

Marco Neumann, KONA
Eric Hoffer, Second Integral

Photos of this Meetup

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Talk about this Meetup

Who attended?

135 attendees
- MIchael Hollitscher
  
  “ Great topic, really interesting discussions, great people. I think this rewired my brain. ”
- Levi McConnell
  
  “ Great panel and a nice social event as well. Thanks ! Well worth the time. ”
- pawel tulin
  
  “ It's still going on ”
- Morton Swimmer
  
  “ This was the biggest and greatest event we've had yet. If you missed it, check out our TV channel at http://vimeo.com/... ”
- annette feldman
  
  “ interesting to learn some of the nuts and bolts of the ad business ”
- Chris Pallé
  
  “ I think this was good first step getting biz folks and data folks to start a much-needed conversation. The missing piece was the Content. We need to hear more about how content creators (not publishers, actual authors) are ensuring their content is semantically sound. This may mean beating the drum within their orgs to build and drive awareness... Anyway, i think some conversation around how we do that would be of value. ”
- Mills Davis
  
  “ In the coming era, we will expect computers to understand and compute with concepts. This will change notions of literacy, social practices, media, intellectual property-- in short much more than just the notion of advertising, or marketing. Fortunes will be made and lost. Let's keep up with this topic. ”
- Dmitri Soubbotin
  
  “ Excellent panel! ”
- Dustin Whitney
- Tim McGuinness
- Paxton
- Mario Soave
- Boaz Cohen
- Alberto Escarlate
- Alex Lin
- Michael Nicklas
- Alex Dorman
- Elena
- Deena Campbell (+1 guest)
- Michael Chauliac
- Liz
- Peter Dixon-Moses
- Bert Picot
- Tarun
- Deirdre O'Brien
- Dennis Schleicher
- Daniel Leslie
- JMHNilbog
- Neil Capel
- Eric Hoffer
- Hilary
- Tommaso Boralevi
- Stan Sandberg
- Vivek Sharma
- Robert Cook
- odile dumbleton
- Christine Connors
- Kristopher Smith
- Matt Terenzio
- Stuart Dambrot
- SDM
- Jason C. Weber
- ken ellis
- joel amoussou
- Todd Gailun
- Davina Anthony
- Jessica Valenzuela
- Fayaz Taher
- Fred Graver
- Peter March